Drill in to News Junkies & Avid Readers since it has the highest revenue and conversion rate.Īge report, News Junkies & Avid Readers by age. You can drill in to each of these categories to further validate your findings on age and gender. So, 25-34-year-old men with these interests are the users on whom you want to focus.Īffinity Categories report, Revenue by Affinity Category. You might find, for example, that Technophiles, Music and TV Lovers, News Junkies, Gamers, and Shutterbugs collectively represent the users who bring in the most revenue. So, in this example, 25-34-year-old men represent the highest-value customers.Ī next step might be to identify the highest converting interest categories. Gender report 25-34 age group broken down by gender. The conversion rate is 2:1 male to female, but the revenue per transaction is 9:1 in favor of male users. If you drill in to that age group to see how it breaks down by gender, you see less disparity in the volume of sessions (still 3:1 in favor of male), but a much larger disparity in revenue (58:1). In this example, the Age report shows that 18-24 and 25-34-year-olds together make up the majority of users, but the 25-34 segment contributes the most revenue and has the highest conversion rate. You can start from any of these reports to build a picture of your high-value customers. The Age, Gender, and Interests reports all include engagement and conversion metrics. For a content-focused site, you might want to identify user groups with the highest engagement (for example, as measured by session duration or pageviews/screenviews per session). For an ecommerce site, you might want to identify user groups with the highest ecommerce conversion rate or revenue. Identifying the demographics of valuable and potentially valuable customers is useful for targeting campaigns and building audiences for remarketing. Male audience broken down by Age and Interests Categories. In this example, drilling in to each of the top two age brackets, shows “Arts & Entertainment” as the top interest for both age brackets, while the second and third most popular interests differ across the age brackets. In this example, there is a 2:1 ratio of 18-34-year-old males to all other males.ĭrill in to each of the age brackets to see data for the Other Category dimension. Male audience broken down by Age categories. If you drill in to Gender and then into male, you see that the age ratio is consistent across gender. There is also a 2:1 ratio of 18-34 year olds to all other age groups combined.ĭemographics Overview report, Age and Gender percentages.There is a 2:1 ratio of male to female users.Use the Demographics Overview report to start with a high-level view of your audience (male vs. Understand gender, age, and interests composition Select Audience > Demographics or Audience > Interests.To open the Demographics and Interests reports: Open the Demographics and Interests reports Understand gender, age, and interests composition.Open the Demographics and Interests reports.
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